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Natural SEO Compass


Natural SEO SEM


Google Terms Summary



Natural SEO and SEM add up

White Hat SEO NaturalSEOSEM

Makes Sense for Humans and Robots


Black Hat SEO does not add up

Black Hat SEO Competition's Way

Any Way you look at it - It just doesn't ADD UP.






Top Search Engines








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Honest Abe Lincoln on Google Algorithm

What would Honest Abe say about figuring out the Google Algorithm ?


“What has once happened, will invariably happen again, when the same circumstances which combined to produce it, shall again combine in the same way”

Abraham Lincoln (1809 - 1865)


How does this apply to the Google Algorithm ? ? ?


Well, Abe understood that any algorithm is comprised of a mathematical formula. This formula is made of of individual variables - each with a given weighting.

Figure out the variables - that is Step One.

Study the Google patents, and the SERPs for test phrases to approximate the weighting - that is Step Two.

Build a website architecture that maximizes PageRank accumulation in the right webpages - that is Step Three.

Construct highly correlated components in every webpage, and connect the webpages thematically - that is Step Four.

Apply What You Have Learned !

Natural SEO and SEM

Google Search Terms


The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.

For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.

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Google and Search Terms

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At Last Software, Inc.

A software company purchased by Google which creates SketchUp, a facility that allows you to create 3D software for Google Earth.



A service of YouTube where you can replace the audio track on a video you upload to YouTube with a new audio track with the permission of the copyright owners.



A Google powered search engine owned by Publishers Clearing House that gives prizes to people for using it to search the Web.

A nice feature of Google - users can enter a search term and relevant results will be found from blog postings.


Broad Matching

A PPC keyword matching option in which an advertisement is displayed for every search query that includes a given keyword or keyphrase - in any order, with or without additional words.  Synonyms, variants and plural forms are generally also included in broad matching.



A hyperlink placed under the Description Tag of webpages returned in the SERPs which, when clicked, sends the user to prior versions of that webpage.



Capital letter queries return only capital letter responses. Most search engines are not case sensitive. Note that entering lower case will return both upper and lower cases.  A case sensitive query makes a distinction between two names that don't have the same case.  For example, the names Bob and bob would be considered different in a case sensitive system.


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Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.