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Back to Email Terms


Email is a common method of communication for both young and old.


Email can be a Push form of marketing - depending on whether there are opt-in or opt-out provisions.


Email is often offered as a free service - if you know where to look.


GMail is a growing and free type of Email. It offers enormous storage space for your emails, and great organizational tools.


Email is both a blessing and a bane. A blessing because it is so - so easy to use. And attachments can be included to bring the receiver the files and information you want them to enjoy. But a bane because there exist spammers in great numbers who revel in bombing unsuspecting recipients with mountains of junk, or who phish for your personal data to steal your money, your identity, or more.


Natural SEO SEM considers Email to be a primary ingredient in Internet participation. It is essential for almost every web-based business.













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Organic SEM = Ethical SEM

Ethical SEM = Natural SEM


Natural SEO SEM Email Glossary


Email stands for Electronic Mail. It is probably the most common form of communication on the Web.

Forums, Chat Rooms and Social Media websites are growing in popularity with the Web 2.0 growth. But email remains as an everyday informal method of keeping in touch with your friends, customers and potential customers. In fact, email marketing is often the primary form of marketing that many ecommerce businesses make.

So it is important that a general understanding be gained about email. It could present a great opportunity for you to supplement your Natural SEO and Natural SEM effort.


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Email Glossary

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Discussion List

A group of people discussing a specified topic via email.


Double Opt-In

A member that has asked to receive information or advertising must confirm their desire to receive it by responding to an email message after subscribing.


Double Opt-Out

It is similar to opt-in, but used to unsubscribe from mailers. This option is often not used by some spammers who do not allow subscribers to opt out of their emailings.


Download Message

An email service feature that lets a user save a copy of an email message to their own computer which will be stored as a distinct text file.



A technique where a large number of mailing lists are targetted, causing each subscriber to email all of the other subscribers. This ties up network traffic, server loads, storage and subscriber time.


Egress Filtering

The process of blocking outgoing packets that use obviously false IP addresses.



A direct mail list including internet or e-mail addresses used to distribute promotion messages.


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Natural SEO SEM hopes that you find this Email Terms Glossary useful in understanding the Internet - and your place in it.