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Back to Email Terms


Email is a common method of communication for both young and old.


Email can be a Push form of marketing - depending on whether there are opt-in or opt-out provisions.


Email is often offered as a free service - if you know where to look.


GMail is a growing and free type of Email. It offers enormous storage space for your emails, and great organizational tools.


Email is both a blessing and a bane. A blessing because it is so - so easy to use. And attachments can be included to bring the receiver the files and information you want them to enjoy. But a bane because there exist spammers in great numbers who revel in bombing unsuspecting recipients with mountains of junk, or who phish for your personal data to steal your money, your identity, or more.


Natural SEO SEM considers Email to be a primary ingredient in Internet participation. It is essential for almost every web-based business.













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Natural SEM = Organic SEM

Organic SEM = Ethical SEM

Ethical SEM = Natural SEM


Natural SEO SEM Email Glossary


Email stands for Electronic Mail. It is probably the most common form of communication on the Web.

Forums, Chat Rooms and Social Media websites are growing in popularity with the Web 2.0 growth. But email remains as an everyday informal method of keeping in touch with your friends, customers and potential customers. In fact, email marketing is often the primary form of marketing that many ecommerce businesses make.

So it is important that a general understanding be gained about email. It could present a great opportunity for you to supplement your Natural SEO and Natural SEM effort.


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Email Glossary

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Definable Reply-To Address

Normally when an email recipient clicks 'Reply', the email address that message was sent from will automatically be used. This EAF feature allows a user to specify an address other than the one the email was sent from for replies to go to.


Delivery Policy

A rule that constrains the methods by which messages are delivered.


Dictionary Attack (email)

An email spamming technique where the spammer sends out thousands or millions of emails using randomly generated addresses comprised of combinations of letters added to known domain names in the hopes of reaching a percentage of actual email addresses.



An email message containing several postings, as opposed to an email for every individual posting, sent to a mailing list. Digests help members with less time keep up.


Digital Envelope

Data appended to a message that allows the recipient to verify the integrity of the message content.


Direct Email

Marketing Email-based campaigns with stand alone advertisements being sent to a targeted list of recipients.


Directory Harvest Attack

An attempt to determine valid email addresses at an email server to enable adding them to a spam database.


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Natural SEO SEM hopes that you find this Email Terms Glossary useful in understanding the Internet - and your place in it.