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Natural SEO SEM


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Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

Natural SEO considers themes, semantics, linear correlations between objects, human ease of navigation, asthetics, and competition.

Natural SEO targets keyphrases that are determined by analyzing the supply and demand curve for niche query terms.

Natural SEO seeks long-term visibility over short-term results.

Natural SEO draws from mathematics, algorithmic analysis, econometrics, linear programming, Austrian economics, computer programming, web design, marketing and a host of other disciplines.

Natural SEO is both a strategy and a tactic.

Natural SEO includes techniques designed to present quality content - identical for humans and search engines.





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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Natural SEO Glossary


Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.

Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.

It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.

Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.


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SEO Glossary


Above The Fold

A reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.



Abbreviation that is pronounced as the word they spell. (NAFTA)



The generic name of the page on a search engine or directory where you submit your webpage to request indexing.



A relationship between the words in a query which allows the user to specify that they be next to each other.



Some search engines take the age of a webpage, link, website registration term or other historical data into account when judging the quality or trust-worthiness of a website or webpage.


Agent Name Delivery

A form of cloaking whereby a different page is presented, depending on the Agent Name requesting the page. For instance, one page would be presented for Mozilla agent names (human query) and a different page for Slurp (Inktomi's robot).


Alexa Rank

The relativity of traffic to a website. One is the greatest traffic site. It is believed to rank about the top seven million traffic sites.



Software or rules using a mathematical formula to rank websites or webpages. A logical detailed process to achieve a specified result. Although search engine algorithms are very confidential, they likely include things like the number and quality of inbound links, keyphrases, title tags, meta descriptions, headings and alt text.


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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.