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Natural SEO SEM


Google Terms Summary


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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

Natural SEM = Organic SEM

Organic SEM = Ethical SEM

Ethical SEM = Natural SEM




Natural SEO and SEM

Google Search Terms


The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.

For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.

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Google and Search Terms

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(Placement) The ranking process of search engines listing webpages with the most relevance first.



See PageRank.


Primitivity Fix

Small artificial adjustments made to increase PageRank that guarantees the existence and uniqueness of the PageRank Vector, and the convergence of the power method to that vector.


Pure Link

A page returned in the SERPs which is pure, in that the site did not pay the search engine for better ranking.



A word or group of words, possibly with additional syntax requesting a search for relevant webpages.


Query By Example

A search engine "find similar" feature that allows users to request documents that the search engine deems similar.


Query Expansion

The process of basing a query on an old one - searching within the previous results.



A measurement that depends on a query and is recomputed for every query.



A measurement that is computed apart from a query and is identical for every query.



The use of quotation marks around a search term which indicates that results should only contain Exact Matches for the search term.

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An important factor in understanding how to optimize your website is to get a handle on the terminology used in Natural SEO and SEM strategy. And much of this strategy is based on the Google algorithm. There are consultants and experts and optimization gurus on the Web aplenty. Hopefully this glossary will assist you in learning some of the terminology so you can assess who IS an expert - and who is just trying to pitch you a scam.

Natural SEO SEM will try to provide you with a sound knowledge base to draw from. Glossaries with terms used in the various aspects of running an internet business. And Google and Search Terms is an important area to examine.

Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.