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Google Terms Summary



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Google History


1995 - Google founders Larry Page and Sergey Brin meet at Stanford University

1996 - Google search engine fore-runner BackRub designed

1997 - BackRub renamed Google

1998 - Google is set up as a functioning business

1998 - PC Magazine names Google as the search engine of choice in their Top 100 Websites for 1998

1999 - Google moves to Mountain View

2000 - Google becomes the largest search engine with over 1 billion URLs

2001 - Google Image Search launches

2002 - Google News, Google Labs and Froogle begin

2003 - Google voted Word of the Year

2004 - Google IPO in August

2005 - Google Maps with satellite views and directions live

2006 - Google Trends introduced

2007 - Universal Search announced by Google

2008 - Google Sites launches - collaborative websites

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"If you have knowledge, let others light their candles with it."

Winston Churchill (1874-1965)


"Knowledge is Power."

Francis Bacon (1561-1620)


"You got to be careful if you don't know where you're going, because you might not get there."

Yogi Berra (1925- )



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Google Search Terms


The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.

For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.

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Google and Search Terms


Accessible Web Search

A Google powered search of websites for the visually impaired. Google adjusts the SERPs results to give priority to webpages that function well without images or will be more useful to the visually impaired because of quality alternative text or other helpful features.



Abbreviation that is pronounced as the word they spell. (NAFTA)



A relationship between the words in a query which allows the user to specify that they be next to each other.


Adscape Media

Adscape Media, bought by Google in 2007, provides contextual advertising inside video games.



A Google advertising system for blogs and other websites. Subscribers can place Google ads on their site and earn revenue from the users who view the ads or click on them. The ads are targeted to the keywords on the webpage.


AdSense for Feeds

A program for AdSense users that allows the placement of ads in their RSS Feeds


Advanced Search

A specialized query where the user can elect to view only certain documents, such as those added after a certain date or in a specified language.



The Google advertising program that is the opposite side of Adsense. Adwords lets subscribers pay for advertising on Google as both text and banner ads. The ads are targeted to keywords on the webpage or search results page that display the ad.


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An important factor in understanding how to optimize your website is to get a handle on the terminology used in Natural SEO and SEM strategy. And much of this strategy is based on the Google algorithm. There are consultants and experts and optimization gurus on the Web aplenty. Hopefully this glossary will assist you in learning some of the terminology so you can assess who IS an expert - and who is just trying to pitch you a scam.

Natural SEO SEM will try to provide you with a sound knowledge base to draw from. Glossaries with terms used in the various aspects of running an internet business. And Google and Search Terms is an important area to examine.

Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.