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Email is a common method of communication for both young and old.


Email can be a Push form of marketing - depending on whether there are opt-in or opt-out provisions.


Email is often offered as a free service - if you know where to look.


GMail is a growing and free type of Email. It offers enormous storage space for your emails, and great organizational tools.


Email is both a blessing and a bane. A blessing because it is so - so easy to use. And attachments can be included to bring the receiver the files and information you want them to enjoy. But a bane because there exist spammers in great numbers who revel in bombing unsuspecting recipients with mountains of junk, or who phish for your personal data to steal your money, your identity, or more.


Natural SEO SEM considers Email to be a primary ingredient in Internet participation. It is essential for almost every web-based business.

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Email stands for Electronic Mail. It is probably the most common form of communication on the Web.

Forums, Chat Rooms and Social Media websites are growing in popularity with the Web 2.0 growth. But email remains as an everyday informal method of keeping in touch with your friends, customers and potential customers. In fact, email marketing is often the primary form of marketing that many ecommerce businesses make.

So it is important that a general understanding be gained about email. It could present a great opportunity for you to supplement your Natural SEO and Natural SEM effort.


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Ethical SEM = Natural SEM


Natural SEO SEM Email Glossary



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Email Glossary

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Subject Line

A brief phrase conveying the contents of an email to a recipient.



aka List Member. A member of a mailing list.



The practice, which is usually ineffective and sometimes dangerous, of attempting to starve the resources of a spammer or hacker by holding open a connection until it times out.



A server with intentionally slow processing for the purpose of trapping spammers using address harvesting programs.


Third-Party Mail Relay

Email message sent through a mail server that has neither the sender nor recipient as a user.



An email client made by Mozilla.



The control, organization and updating of the results of an email marketing campaign.


Transmission Control Protocol/Internet Protocol

TCP/IP. The standard networking protocol for transmission and routing of digital information on the Internet. It enables the communications between different types of computers and networks.



Unsolicited Bulk Email. The formal term for spam.


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Natural SEO SEM hopes that you find this Email Terms Glossary useful in understanding the Internet - and your place in it.