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Email is a common method of communication for both young and old.


Email can be a Push form of marketing - depending on whether there are opt-in or opt-out provisions.


Email is often offered as a free service - if you know where to look.


GMail is a growing and free type of Email. It offers enormous storage space for your emails, and great organizational tools.


Email is both a blessing and a bane. A blessing because it is so - so easy to use. And attachments can be included to bring the receiver the files and information you want them to enjoy. But a bane because there exist spammers in great numbers who revel in bombing unsuspecting recipients with mountains of junk, or who phish for your personal data to steal your money, your identity, or more.


Natural SEO SEM considers Email to be a primary ingredient in Internet participation. It is essential for almost every web-based business.

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Ethical SEM = Natural SEM


Natural SEO SEM Email Glossary


Email stands for Electronic Mail. It is probably the most common form of communication on the Web.

Forums, Chat Rooms and Social Media websites are growing in popularity with the Web 2.0 growth. But email remains as an everyday informal method of keeping in touch with your friends, customers and potential customers. In fact, email marketing is often the primary form of marketing that many ecommerce businesses make.

So it is important that a general understanding be gained about email. It could present a great opportunity for you to supplement your Natural SEO and Natural SEM effort.


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Email Glossary

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Open Relay

An email server that permits third-party relay of email messages.



People who have asked to receive information or advertising or be a member of a mailing list.



Sending emails to a mailing list of subscribed and unsubscribed recipients and providing each the opportunity to opt out of the list.


Packet (email)

A unit of communication containing an address and some amount of information.


Permission Marketing

Marketing a product or service after receiving consent to send information. Using an opt-in list to send advertising material.



A set of methods used to steal identities on the internet. Most common type is sending an email where the sender cannot be authenticated, which is easy to do. Often it appears to come from a bank or credit card company asking them to sign into a website. Once logged in the User ID and Password are captured and the victim is asked to confirm or correct about the user or an account. This information is collected and may be used for theft.


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Natural SEO SEM hopes that you find this Email Terms Glossary useful in understanding the Internet - and your place in it.