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Email is a common method of communication for both young and old.


Email can be a Push form of marketing - depending on whether there are opt-in or opt-out provisions.


Email is often offered as a free service - if you know where to look.


GMail is a growing and free type of Email. It offers enormous storage space for your emails, and great organizational tools.


Email is both a blessing and a bane. A blessing because it is so - so easy to use. And attachments can be included to bring the receiver the files and information you want them to enjoy. But a bane because there exist spammers in great numbers who revel in bombing unsuspecting recipients with mountains of junk, or who phish for your personal data to steal your money, your identity, or more.


Natural SEO SEM considers Email to be a primary ingredient in Internet participation. It is essential for almost every web-based business.


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Natural SEM = Organic SEM

Organic SEM = Ethical SEM

Ethical SEM = Natural SEM


Natural SEO SEM Email Glossary


Email stands for Electronic Mail. It is probably the most common form of communication on the Web.

Forums, Chat Rooms and Social Media websites are growing in popularity with the Web 2.0 growth. But email remains as an everyday informal method of keeping in touch with your friends, customers and potential customers. In fact, email marketing is often the primary form of marketing that many ecommerce businesses make.

So it is important that a general understanding be gained about email. It could present a great opportunity for you to supplement your Natural SEO and Natural SEM effort.


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Email Glossary

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Neotonic Software

A Google-owned California company that produces e-mail customer support technology.


News Bots

Software that sends customized email with news updates based on user interests.


Newsletter Marketing

Building relationships with existing and prospective customers by publishing and mass distributing an email containing features and articles of interest to them.



A 2001 file infecting worm that propagated five ways - via email, via backdoors set up by Code Red II and Sadmind/IIS, via shared services, via compromised websites, and via exploitation of Microsoft servers.



Short for pseudonym. An anonymous invented name that a person can use in email or in chat to protect their privacy on the Internet, or keep from being identified because they engage in unethical practices such as spam.


Nym Server

An internet software program designed to allow users to write anonymous messages on newsgroups, and to send email under a pseudonym. A weak form of remailer which is becoming obsolete.


Open Rate

The ratio of emails opened by the user to the total emails received by the user.


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Natural SEO SEM hopes that you find this Email Terms Glossary useful in understanding the Internet - and your place in it.