To Have a Web Presence - You need to be Found !

 

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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Web Design

The selection and coordination of available components to create the layout and appearance of a webpage and website.

 

Web Feed

A file created by a website owner intended to be retrieved by and displayed on other websites. Often used for news content, it usually includes summary information and a hyperlink to the primary content page.

 

Web Graph

The graph created by the Web's hyperlink structure. The nodes are the webpages and the arcs are the hyperlinks.

 

Web Safe Colors

A set of 216 colors that displays the same way on any computer system or browser.

 

Web Site Usability

The ease with which users can utilize a website.

 

Webmaster

A person responsible for the design, implementation, management, and maintenance of a website.

 

Webpage

A single HTML document accessible form on the Internet.

 

Website

A collection of webpages linked together in a single domain accessible on the Internet.

 

White Paper

A document written in essay style that provides an in-depth discussion of a technology, trend, product or process. White papers are predominantly informational rather than promotional.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.