To Have a Web Presence - You need to be Found !

 

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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Link Hoarding

A method of trying to retain all your Link Popularity and PageRank by having inbound links, but not linking out to other sites. This may not be an advisable tactic for several reasons - outbound links may improve your credibility and relevance for the search engines, outbound links may provide useful information for your visitors, many excellent websites which require a reciprocal link will not be utilized and if you are unwilling to link out to other site - they will be less likely to want to link to you.

 

Link Rot

Inability to connect with a url when clicking a link because of changing urls. These broken links increase in number over time.

 

Link Text

The text input to describe the link.

 

Link Validator

A software tool which verifies the working status of links within a website.

 

Linkability

To check the  potential of a webpage for receiving inbound links.

 

Linkbait

Website content that is specifically created to draw inbound links, such as an article.

 

Load Time

The length of time in seconds that it takes for a webpage to open completely in the browser window.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.