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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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Anti-America Politicians

George Wallace

Christopher Dodd

Nancy Pelosi

Woodrow Wilson

Jimmy Carter

Franklin Raines

Barney Frank

Charles Schumer

Richard Durbin

Barbara Boxer

 

 

 

 

PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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IP Delivery

Cloaking - A technique whereby false content is presented to search engine spiders in an attempt to gain higher ranking. Search engine spiders are recognized by their IP Address.

 

Island Display

A point-of-purchase display away from competitive products.

 

ISO

International Organization for Standardization. An organization responsible for the development and publication of international standards in various technical fields.

 

Isometric View

A display method for a three dimensional product where every edge has the correct length for the drawing scale, and which all parallel lines appear to be parallel.

 

Italic Tag

Italic text is used as a font styling element to indicate something special or important.

 

Jarte

(jär · 'tay) "A free word processor based on the Microsoft WordPad word processing engine built into Windows. A fast starting, easy to use word processor that expands well beyond the WordPad feature set. A small, portable word processor whose documents are fully compatible with Word and WordPad."

 

Java

A prgramming language from Sun Microsystems, used mainly to program web servers.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.