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Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity


Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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20th Century Pro-America Politicians

Ronald Reagan

John F. Kennedy

Robert F. Kennedy

Dwight D. Eisenhower

Newt Gingrich

Joseph Lieberman

Jack Kemp

Mitt Romney

Mike Cox

Ross Perot






PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies





Florida - Hungary



Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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Intellectual Property

Content of the human mind deemed to be unique, original and having market value, such as copyrighted material (art, literary works), trademarks (logos, product names), patents (inventions, processes), and trade secrets (formulae, codes).


Internal Architecture

The interconnecting navigational system between the pages of a website.


Internal Link

A navigational or referencing hyperlink that points to the same or another webpage within the same website.


Internal Site Search

A search function specific to one site. This tool allows users to find what ever they are looking for on a website by typing in the search term.



Intrusive, pop-up ad which appears in front of the requested content until it can be clicked away. It appears without the specific request of the user and is done to grab attention.



The quantity of advertising space available determined by the number of ads per page, the number of pages containing ads and advertisements in effect.


Invisible Text

Text on a website that is not visible to human visitors using a standard browser, a form of black hat SEO.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.