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Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity


Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies





Florida - Hungary



Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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Text that contains links (a path to a different web location) connecting it with other related text.


Hypertext Induced Topic Search

A query-dependent ranking system for evaluating webpages as authorities or hubs.


HyperText Markup Language

A language used to structure content on a webpage. Although the HTML has the ability to significantly impact the appearance of the page, HTML should be used exclusively for structure, with CSS used to format the page.


Hypertext Preprocessor

PHP is a server-side, cross-platform scripting language used for Web development that can be embedded into the HTML.


Hyphenated URLs

The use of hyphens in a URL is preferable to spaces or underscores in separating characters in a URL.
Icon A small image representation to represent commands, files, or options.


ID Selector

A syntax for specifying a CSS selector by having a unique ID attribute of an element. The name of the ID Selector in styles is preceeded by a pound sign (#).



An inline frame inside a normal HTML document that embeds another HTML document.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.