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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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HTTPS

HyperText Transfer Protocol Secure. The standard encrypted communication mechanism on the Internet. It is HTTP over SSL.

 

Hub

A site with many backlinks, and few forward links.

 

Hub Score

A numerical score given to a webpage based on the measurement of its portal quality.

 

Hub Website

A website which links out to and cites many authorities on relevant topics.

 

Hybrid Topology

A combination of any two or more network topologies. It is possible that two basic network topologies, when connected together, can still retain the basic network character, and therefore not be a hybrid network. For example, a tree network connected to a tree network is still a tree network. A hybrid network results only when two basic networks are connected and the resulting network topology fails to meet one of the basic topology definitions. For example, two star networks connected together exhibit hybrid network topologies. A hybrid topology always results when two different basic network topologies are connected.

 

Hyperlink

See Link.

 

Hypermedia

An extension in hypertext to include graphics and audio.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.