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Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity


Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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Favorite Adrian Michigan Football Players

Joe Schwartz - Adrian Catholic Central High School - All America Quarterback - University of Toledo - second leading scorer in NCAA Division 1

Jim Lyall - University of Michigan linebacker under Bo Schembechler - Adrian College coach

Chuck Smith - Adrian Catholic Central High School - All-State 1968

Bob Westfall - University of Michigan All America running back - founder of Adrian Steel Co




PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California - Virginia

Maryland - Delaware

Florida - Hungary

Indiana - Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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See HyperText Markup Language.


HTML Banner

A banner ad using HTML elements, often with interactive forms.


HTML Document Object Model

HTML DOM. A programming interface for HTML documents.


HTML Editor

A software program allowing addition, deletion or editing of HTML pages. Alterable elements include font, font size, layout, lists, tables, and colors. It can save files as plain text or rich text. It is used like a word processor. It displays the page being edited the same way it will be displayed on the web.



A document that sends user data to the server.



Code to identify the different parts of a document so that a browser will know how to display it.



Hypertext Transfer Protocol. The rules for sending files across the Internet requiring HTTP client program at one end, and an HTTP server program at the other end.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.