Website Design Glossary
Website design is a major factor in whether visitors to a website stay and look around, or click away.
It includes the internal navigation, the color schema, font selection and a myriad of other considerations.
Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.
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Website Design Glossary
Hierarchy
The vertical characteristic of a website's internal architecture. Denotes a system with a parent-child relationship.
HITS
Hypertext Induced Topic Search. A link analysis model which defines webpages as hubs and authorities and uses the graphic structure of the web to rank webpages.
Holding Page
A temporary page made available when a website is acquired with a message such as "Coming Soon", used until real content is loaded.
Home Page
The Index page. A natural entry page for visitors, generally awarded additional PageRank. It is the webpage users will arrive at in the absense of a specific webpage urlpath. The Home Page should end with /index.html.
Homepage Exit Rate
The frequency of how many visitors viewed a website Index Page and then left. It is an indication of inadequacy of site design, navigation, usability or that your keyphrases are targeting the wrong audience.
Hotlink
A clickable word, phrase or icon which, when clicked, will connect you with a selected webpage, either in the same website or in another website.
House Ad
An advertisement that a company places on its own website or network.
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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.
