To Have a Web Presence - You need to be Found !


Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity


Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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Favorite Bosses through the years

Alan T. Howley VP - Braun Engineering Co

Orville Merillat - owner Merillat Industries

Michael Ilitch - owner Little Caesar Pizza

Marion Ilitch - owner Little Caesar Canada

Paul Hanagan - Mgr Ford Motor Company









PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California - Virginia

Maryland - Delaware

Florida - Hungary

Indiana - Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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The vertical characteristic of a website's internal architecture. Denotes a system with a parent-child relationship.



Hypertext Induced Topic Search. A link analysis model which defines webpages as hubs and authorities and uses the graphic structure of the web to rank webpages.


Holding Page

A temporary page made available when a website is acquired with a message such as "Coming Soon", used until real content is loaded.


Home Page

The Index page. A natural entry page for visitors, generally awarded additional PageRank. It is the webpage users will arrive at in the absense of a specific webpage urlpath. The Home Page should end with /index.html.


Homepage Exit Rate

The frequency of how many visitors viewed a website Index Page and then left. It is an indication of inadequacy of site design, navigation, usability or that your keyphrases are targeting the wrong audience.



A clickable word, phrase or icon which, when clicked, will connect you with a selected webpage, either in the same website or in another website.


House Ad

An advertisement that a company places on its own website or network.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.