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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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Greatest Baseball Pitchers - last 50 years

Nolan Ryan

Whitey Ford

Bob Gibson

Sandy Koufax

Warren Spahn

 

 

 

 

 

 

PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Heading

An HTML tag, many search engines assign greater importance to words placed in a heading.

 

Heading Tag

A tag that designates the headlines in the text of a webpage.

 

Headline Animator

A FeedBurner service that lets users make a banner to advertise the latest entries in their feed.

 

Hidden Input Tags

Form tags that visitors will not see when visiting your site. The hidden field is used to provide information on processing the form. Some search engines index these tags. These tags can be viewed by visitors reading the source code so do not include sensitive information like passwords or keywords in the hidden tags. An example: <input type="hidden" name="Description" value="Your webpage description here.">

 

Hidden Links

A spam technique in which hypertext links are made to be seen by spiders but not by human visitors.

 

Hidden Text

Text located behind a graphic or other webpage component, or text the same color as the background.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.