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Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity


Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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Favorite Detroit Tigers - last 50 years

Mark Fidrych - SP

Denny McLain - SP

Frank Lary - SP

Paul Foytack - SP

Jim Bunning - SP

John Hiller - RP

Terry Fox - RP

Hank Aguirre - P

Phil Regan - P

Jack Morris - P

Justin Verlander - P

Dave Rozema - P

Bill Freehan - C

Norm Cash - 1B

Lou Whitaker - 2B

Dick McAuliffe - SS

Brandon Inge - 3B

Rocky Colavito - LF

Mickey Stanley - CF

Al Kaline - RF

Gates Brown - PH

Kirk Gibson - OF

Magglio Ordonez - OF

Alan Trammell - IF

Jim Price - C

Mayo Smith - Mgr



PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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Graphical User Interface. A program that uses icons rather than commands.


Gunning-Fogg Index

A test for readability comprised of number of sentences, total words, percentage of difficult words translated into grade level estimation.


H1 to H6

The types of headings, with one being the most important, six the least.



The smallest amount of space or the narrowest line that is displayed on a webpage and visible to the human eye.


Hallway Page

Most search engines give better rankings to pages they find rather than those that were submitted on their Add URL page. These pages are usually a list of hyperlinks to every website webpage that the webmaster wants to be indexed by the search engines. As a result, the entire website is likely to be indexed quicker, more completely, and with better rankings.


Hanging Indent

The placement of the beginning of the first line of a paragraph to the left of the subsequent lines.



The part of the http request and response sent before the actual content and that contains meta data describing the content.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.