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Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity


Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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Greatest New York Yankee Hitters

Babe Ruth

Lou Gehrig

Joe Dimaggio

Mickey Mantle

Roger Maris

Yogi Berra

Bob Meusel

Bill Dickey

Gary Jeter




PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California - Maryland

Delaware - Nevada

Florida - Michigan

Indiana - Virginia

Ohio - Washington DC

Pennsylvania - Hungary

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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Google Writely

An experimental online word processor still in beta.



Copy that is taken from one website and inserted onto another, without permission or credit.


Graphical Text

Text that is contained in image files such as JPEGs or GIFs, which cannot be read by search engines.


Graphical User Interface

A graphical user interface is the visible part of a website that lets a visual user agent interact with the site.



Pictures as opposed to text.


Graphics Interchange Format

GIF images are used extensively on web sites because they can be compressed to a small file size and make good logos and web buttons. File size is decreased by eliminating shades of color while retaining the basic image appearance. They may not be acceptable for photographs or high resolution images.


Gray Scale

An optical pattern of small gradations of shades of gray between black and white.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.