To Have a Web Presence - You need to be Found !


Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity





Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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James Madison Visibility

America's Founding Fathers laid out for us over 200 years ago what our nation would require to conquer troubled times such as those today. The solutions they provided us bear absolutely no resemblence to the power-grabbing fiasco overtaking the federal government - a coup wrapped in smooth rhetoric.



PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Washington DC


and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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Dynamic Hypertext Markup Language

A form of HTML used to create webpage content that appears to the user to change each time it is viewed.


Dynamic Rotation

Advertisements rotate on a timed basis.


Dynamic Site

A website using a database to store content to be delivered based on user variables input.


Dynamic Webpage

A webpage that delivers content to a user based on information obtained from the user, cookies, or selections made by the user - drawing from an updateable database.


Easter Egg

A hidden feature in a computer program or webpage, such as an animation, command or humorous message.



The entire set of information describing an instruction in a markup language such as HTML. It consists of the start tag, the end tag, and everything in between.



A set of three dots (…) used to indicate incompleteness. Often used to eliminate unimportant or irrelevant portions of text.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.