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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

 

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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James Madison Visibility

America's Founding Fathers laid out for us over 200 years ago what our nation would require to conquer troubled times such as those today. The solutions they provided us bear absolutely no resemblence to the power-grabbing fiasco overtaking the federal government - a coup wrapped in smooth rhetoric.

 

PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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DPI

Dots per Inch. In graphics this is a measurement of the resolution of a printed image. Often incorrectly used to refer to screen resolution of web graphics, which is really measured in Pixels Per Inch.

 

Dreamweaver

A software program from Adobe used to build webpages.

 

Drill Down

The process of a user going deeper into a website or deeper into data.

 

Dummy

A placeholder, usually a record or character, that is used to reserve a space until the intended item is available.

 

Duplicate Content

Content which is identical or very similar in nature. Search engines do not like to index multiple versions of the same information.

 

Dynamic

Changes frequently.

 

Dynamic Content

Content that changes regularly, such as on a blog or e-commerce website.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.