To Have a Web Presence - You need to be Found !


Natural SEO SEM


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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.

Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.


Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body

Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity





Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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SEO Theme Story

Joseph Story - a scholar of the Constitution of the United States of America.




PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.


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Washington DC


and Growing !


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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Website Design Glossary


Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.


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Website Design Glossary

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A CGI script which counts the number of times your page is requested by visitors. Not Unique Visitors - a visitor that enters your page more than once will be counted every time.



Activities involved in the development of marketing materials, such as copywriting, design and images.


Cross Browser Compatibility

A web development goal, to ensure that the look and functionality of the website is as similar as possible across as many web browsers as possible
CSS Cascading Style Sheet. A W3C recommended document format that provides a set of style rules, for example font, size, color, spacing, and layout, which is used in an HTML or XHTML document. It allows for the separation of web content from formatting and presentation information.



One of the five generic font categories, also know as Script.


Custom Error Page

A page designed specifically for a given website, so that if a broken link inside the website is clicked on - the visitor will not exit the website, but travel to an internal page, often a sitemap.


Custom Web Design

The creation of a website by a professional website designer to the specifications of the website owner, including things such as layout, color, fonts, images, logos and webpages.


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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.