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Above the Fold

A reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Below the Fold

The portion of a webpage not visible to a visitor unless they scroll down.

 

Browser Compatability

Different browsers treat or display webpages differently. Web design and SEO steps need to be taken so that webpages are browser independent. Browser independent means that the webpages will work as they are supposed to, on whatever choice of browser.

 

Cascading Style Sheet

CSS. A Hyper Text Markup Language specification that allows web developer to use codes to describe how a pages contents should look. Of particular importance in defining the styling and lay out of text, paragraphs and headings. A great feature of CSS is that each style can be defined in an external document and only referred to in the actual HTML webpage, allowing for quicker pageloads and pre-formatted documents.

 

Flesch Reading Ease

An assessment of text for ease of reading on a zero to one hundred scale, zero being difficult. Ninety and above should be readable by a fifth grader; sixty by a ninth grader; thirty and under by college graduates. Long words affect the scoring more in this test than in the Grade Level test.

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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John Jay, American Hero

United States Supreme Court justice who followed the Constitution instead of legislating from the bench.

 

 

 

Favorite Fonts

Verdana

Times New Roman

Arial

Courier New

Georgia

Old English Text

Script MT

Jokerman

Geneva

Century Gothic

Niagara Engraved

High Tower Text

 

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and Growing !

 

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Contextual Advertising

PPC listings that appear on websites other than search engines. These listings are generally matched to the content of individual webpages through an automated matching algorithm.

 

Contextual Marketing

Placing product or service offers or hyperlinks near relevant content.

 

Control Panel

A privately accessed web based website managment tool.

 

Conversion Funnel

The desired conversion path defined by a marketer or website owner. It is generally a linear sequence of events leading directly from website entrance to conversion. It is described as a funnel because a number of users leave at various points on the path leaving fewer participants at the end than in the beginning. The others are funneled into the completed transaction stage.

 

Conversion Optimization

Designing a website to logically lead a customer through the sales cycle including conversion.

 

Copy

Text found on a webpage.

 

Copyright

A form of protection granted by law for original works of authorship fixed in a tangible medium of expression.

 

Copywriting

Creative process where content is developed for advertisements, webpages or marketing.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.