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Natural SEO SEM


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Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

Natural SEO considers themes, semantics, linear correlations between objects, human ease of navigation, asthetics, and competition.

Natural SEO targets keyphrases that are determined by analyzing the supply and demand curve for niche query terms.

Natural SEO seeks long-term visibility over short-term results.

Natural SEO draws from mathematics, algorithmic analysis, econometrics, linear programming, Austrian economics, computer programming, web design, marketing and a host of other disciplines.

Natural SEO is both a strategy and a tactic.

Natural SEO includes techniques designed to present quality content - identical for humans and search engines.




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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Natural SEO Glossary


Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.

Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.

It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.

Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.


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SEO Glossary

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RS Ratio

The proportion of webpages containing a particular keyphrase (supply) compared with the number of queries (demand) for that keyphrase.



In SEO, the linking of a persona with an offered need.



The ability of a webpage to clearly indicate its purpose and guide the visitor toward a desired outcome.



The search engine's results for webpages, listing them from most relevant to least relevant.


Scored KeyPhrase

The name given to keyphrases that searchers use that are tracked by a system for recording their frequency.



To move a webpage up or down, or left or right, in order to view sections not yet visible - usually with the assistance of a mouse.


Search Engine Algorithm

Search engines rank webpages based on their own sets of criteria, which may differ from other search engines. They may attribute different values of importance to the criteria, but they tend to consider the same factors in general. The program which search engines use to judge these factors and rank webpages in their Search Engine Results Page (SERPs) is called their ranking algorithm. Algorithms are regularly updated to combat spam and Black Hat tactics. As the algorithms change and put more or less importance on certain factors, SEOs do the same. Google’s change in algorithm is termed the Google Dance.


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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.