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Natural SEO SEM


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Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

Natural SEO considers themes, semantics, linear correlations between objects, human ease of navigation, asthetics, and competition.

Natural SEO targets keyphrases that are determined by analyzing the supply and demand curve for niche query terms.

Natural SEO seeks long-term visibility over short-term results.

Natural SEO draws from mathematics, algorithmic analysis, econometrics, linear programming, Austrian economics, computer programming, web design, marketing and a host of other disciplines.

Natural SEO is both a strategy and a tactic.

Natural SEO includes techniques designed to present quality content - identical for humans and search engines.





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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Natural SEO Glossary


Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.

Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.

It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.

Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.


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SEO Glossary

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The linking structure of a website which allows movement between webpages or sections of webpages.


Navigation Mechanism

Any means by which a user can navigate a page or website, such as navigation bars, site maps or a table of contents.


Negative Keyword

A keyword immediately preceeded by a negative (hyphen) ( - ) sign to denote the query should exclude that term.


Negative Match

A PPC keyword option that prevents a sponsored ad from displaying if a particular keyword is entered by the searcher. For instance, a search engine marketing firm advertising "SEM" would not want to pay for their ad to load if the keywords SEM were used along with Scanning Electron Microscope.


Network Topology

The specific arrangement of the elements of a network. Common types of network topology are Linear (aka Bus) Fully Meshed (aka Fully-Connected), Hybrid, Linear, Mesh, Ring, Star and Tree.



A narrow topic, product, service or information that a website concentrates on.



An attribute in a hyperlink or robots tag instructing the search engine not to follow the link or pass pagerank.


Nondangling Node

A webpage with at least one outbound link.


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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.