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Natural SEO SEM


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Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

Natural SEO considers themes, semantics, linear correlations between objects, human ease of navigation, asthetics, and competition.

Natural SEO targets keyphrases that are determined by analyzing the supply and demand curve for niche query terms.

Natural SEO seeks long-term visibility over short-term results.

Natural SEO draws from mathematics, algorithmic analysis, econometrics, linear programming, Austrian economics, computer programming, web design, marketing and a host of other disciplines.

Natural SEO is both a strategy and a tactic.

Natural SEO includes techniques designed to present quality content - identical for humans and search engines.








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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO


Natural SEO Glossary


Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.

Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.

It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.

Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.


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SEO Glossary

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The part of the http request and response sent before the actual content and that contains meta data describing the content.



An HTML tag, many search engines assign greater importance to words placed in a heading.


Hidden Input Tags

Form tags that visitors will not see when visiting your site. The hidden field is used to provide information on processing the form. Some search engines index these tags. These tags can be viewed by visitors reading the source code so do not include sensitive information like passwords or keywords in the hidden tags. An example: <input type="hidden" name="Description" value="Your webpage description here.">


Hidden Links

A spam technique in which hypertext links are made to be seen by spiders but not by human visitors.


Hidden Text

Text located behind a graphic or other webpage component, or text the same color as the background.



The vertical characteristic of a website's internal architecture. Denotes a system with a parent-child relationship.


Home Page

The Index page. A natural entry page for visitors, generally awarded additional PageRank. It is the webpage users will arrive at in the absense of a specific webpage urlpath. The Home Page should end with /index.html.



Hardware, software or methodology developed by an individual at home, as opposed to a commercial product.

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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.