Natural SEO and SEM
Google Search Terms
The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.
For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.
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Google and Search Terms
Long Tail
Refers to the fact that the top keywords can get substantial traffic but most of the search engine traffic can come from thousands of other low-popularity keywords and phrases. These search queries are significantly longer, more focused, and less frequently used by searchers than the typical search terms.
Long Tail Keywords
Multiple word keyphrases, usually four words or longer with great specificity - or shorter keyphrases with great specificity such as a SKU. These are very targetted, and tend to have the lowest costs and highest conversion rates.
LSI
Internet abbreviation for Latent Semantic Indexing
Made for AdSense Websites
Webpages created specifically for AdSense keywords. These are often poor quality websites with content copied from other websites, computer generated content and little or no original content.
Marratech
A Swedish company owned by Google that makes video conferencing software.
Misspellings
Frequently misspelled words that are often searched for. SEO can attract this traffic.
Movie:
A search syntax to search for movie reviews.LSI, the next evolutionary step in search engine algorithms (including Google) whereby the query is satisfied based on semantic indexing as opposed to the current Boolean keyword matching system.
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An important factor in understanding how to optimize your website is to get a handle on the terminology used in Natural SEO and SEM strategy. And much of this strategy is based on the Google algorithm. There are consultants and experts and optimization gurus on the Web aplenty. Hopefully this glossary will assist you in learning some of the terminology so you can assess who IS an expert - and who is just trying to pitch you a scam.
Natural SEO SEM will try to provide you with a sound knowledge base to draw from. Glossaries with terms used in the various aspects of running an internet business. And Google and Search Terms is an important area to examine.
Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.
