Natural SEO and SEM
Google Search Terms
The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.
For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.
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Google and Search Terms
Jaiku
A Finnish social networking company that was purchased by Google in October 2007 offering services for both the Web and mobile phones.
Kaltix Corporation A small search technology company bought by Google.
Keyphrase
A sequence of two or more keywords. Most queries have more than one word, thus a webpage themed around a keyphrase has an advantage in being found by searchers.
Keyword
A primary used word on a webpage, query or in a computer tag, the matching of which, in theory, results in relevant SERPs.
Keyword Matching Options
Four different methods of targetting your advertising toward customers - Broad, Exact, Negative, and Phrase.
Keyword Supply
The number of webpages that come up in a search for a keyword query.
Keyword Tool for Google AdWords
A helpful tool for developing keywords that advertisers could use to target specific websites and synonyms for keywords they might be considering.
Keyword Variant
A word which contains a keyword within it such as promotional being a variant of the keyword promotion.breviation that is pronounced as the letters they spell. (IRS)
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An important factor in understanding how to optimize your website is to get a handle on the terminology used in Natural SEO and SEM strategy. And much of this strategy is based on the Google algorithm. There are consultants and experts and optimization gurus on the Web aplenty. Hopefully this glossary will assist you in learning some of the terminology so you can assess who IS an expert - and who is just trying to pitch you a scam.
Natural SEO SEM will try to provide you with a sound knowledge base to draw from. Glossaries with terms used in the various aspects of running an internet business. And Google and Search Terms is an important area to examine.
Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.
