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Email is a common method of communication for both young and old.


Email can be a Push form of marketing - depending on whether there are opt-in or opt-out provisions.


Email is often offered as a free service - if you know where to look.


GMail is a growing and free type of Email. It offers enormous storage space for your emails, and great organizational tools.


Email is both a blessing and a bane. A blessing because it is so - so easy to use. And attachments can be included to bring the receiver the files and information you want them to enjoy. But a bane because there exist spammers in great numbers who revel in bombing unsuspecting recipients with mountains of junk, or who phish for your personal data to steal your money, your identity, or more.


Natural SEO SEM considers Email to be a primary ingredient in Internet participation. It is essential for almost every web-based business.

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Email stands for Electronic Mail. It is probably the most common form of communication on the Web.

Forums, Chat Rooms and Social Media websites are growing in popularity with the Web 2.0 growth. But email remains as an everyday informal method of keeping in touch with your friends, customers and potential customers. In fact, email marketing is often the primary form of marketing that many ecommerce businesses make.

So it is important that a general understanding be gained about email. It could present a great opportunity for you to supplement your Natural SEO and Natural SEM effort.


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Natural SEM = Organic SEM

Organic SEM = Ethical SEM

Ethical SEM = Natural SEM


Natural SEO SEM Email Glossary



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Email Glossary

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Soft Bounce

An email which bounces back due to a fault or inadequacy of space in the user's inbox.



Unsolicited commercial e-mail.


Spam Cannon

Websites that use email sign-ups for spamming purposes.


Spam Filter

Software that sorts unsolicited mails from genuine ones according to specified standards.


Spam Trap

A software filter used to block spam.



An open source spam filter based on multiple types of checks.



A text segment placed into an email address to fool a spambot.



A bot that sends unwanted, unrequested, and repetitive email directly to a user. The emails are usually a commercial advertisement, scams or nonsense messages to fill up a user mailbox.



Collecting e-mail addresses from the internet to create a database for sending unsolicited marketing messages or for resale to someone who will use it in this manner.


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Natural SEO SEM hopes that you find this Email Terms Glossary useful in understanding the Internet - and your place in it.