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Back to Email Terms


Email is a common method of communication for both young and old.


Email can be a Push form of marketing - depending on whether there are opt-in or opt-out provisions.


Email is often offered as a free service - if you know where to look.


GMail is a growing and free type of Email. It offers enormous storage space for your emails, and great organizational tools.


Email is both a blessing and a bane. A blessing because it is so - so easy to use. And attachments can be included to bring the receiver the files and information you want them to enjoy. But a bane because there exist spammers in great numbers who revel in bombing unsuspecting recipients with mountains of junk, or who phish for your personal data to steal your money, your identity, or more.


Natural SEO SEM considers Email to be a primary ingredient in Internet participation. It is essential for almost every web-based business.

















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Ethical SEM = Natural SEM


Natural SEO SEM Email Glossary


Email stands for Electronic Mail. It is probably the most common form of communication on the Web.

Forums, Chat Rooms and Social Media websites are growing in popularity with the Web 2.0 growth. But email remains as an everyday informal method of keeping in touch with your friends, customers and potential customers. In fact, email marketing is often the primary form of marketing that many ecommerce businesses make.

So it is important that a general understanding be gained about email. It could present a great opportunity for you to supplement your Natural SEO and Natural SEM effort.


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Email Glossary

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Google Desktop

Google Desktop is a search tool that runs on Windows that allows users to search for Gmail, emails, chats, photos, web history, music and files on your hard drive. It also facilitates organizing files, bookmarks and emails.

Google Groups

A beta service that allows you to create announcement lists, mailing lists, and discussion boards, and perform public and USNET searches.


Google Talk

An instant messaging service which is integrated with Gmail and also supports some voice conversation.



The classification of email as spam (worthless) or ham (having merit).


Hard Bounce

An email that bounces back due to the non-existence of the email address or the domain.


Hash Buster

Program that generates a text string for insertion in a spam message so that, to a spam filter, the email appears to be a different message each time it is sent.


Header (email)

The part of an email message containing information about the message transmission, such as the sender and recipient addresses and the time the message was sent.



A webmail program that permits the creation of HTML emails.


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Natural SEO SEM hopes that you find this Email Terms Glossary useful in understanding the Internet - and your place in it.